Axios Systems Unveils New Brand Identity
February 01, 2006
Axios Systems, the leading international Help Desk and IT Service Management (ITSM) solutions vendor, formally unveiled a new brand identity today that marks a significant milestone in the company’s history and better represents the company’s positioning as a provider of customer focused ITSM solutions.
“Axios Systems is synonymous with quality and Best Practice in the ITSM market and we intend to grow the value of this association through our brand,” said Tasos Symeonides, Managing Director of Axios Systems. “Our new identity will allow Axios to be better recognized for our contributions, establish a stronger connection with our customers, and strengthen our overall position in the marketplace.”
The new identity places focus on ‘Axios’ as being the company’s key brand asset. “The logo has undergone a natural evolution”, said Ewan Lauder, Design Manager at Axios Systems. “The symbol and font have been made stronger and more contemporary with a hint of dynamism, whilst the colors express professionalism and stability.”
Axios Systems is a leading provider of Best Practice-based IT Service Management (ITSM) solutions. Our customer-centric approach combined with our award-winning solutions, ensure customers worldwide can align their Service and Support organizations with the overall business goals. Our core solution, assyst, intuitively steers users through the ITIL® processes. Axios Global Services provides a range of consulting, project management and training services. Our commitment to Best Practice is demonstrated through being the first to achieve BS 15000 certification which has now become, ISO/IEC 20000, the International standard for ITSM. Axios is headquartered in the UK, with offices across the Americas, Europe and Asia Pacific.
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